Product Designer · London
A product designer with 10+ years in healthtech and fintech —
working at the intersection of strategy, systems thinking, and craft.
Redesigning the onboarding funnel for a prescription weight-loss programme to increase order conversion.
Designing the flagship payment experience, making global checkout faster and simpler while reducing friction for both buyers and businesses.
Designing a better onboarding experience to drive sign-up, activation, and engagement.
Improving customers’ billing experiences while helping their businesses grow.
Rebuilding onboarding around life stages for 70 million monthly users.
That's me in 2011 at Goldsmiths, University of London.
Stand Up Commuters explores how design can encourage people to notice, empathise with, and help others on public transport.
Observing commuter behaviour to uncover how people become disconnected from those around them.
Experiencing the situation from different perspectives to understand what it feels like to be overlooked.
Exploring how design can turn awareness and empathy into simple, meaningful actions.
