Product Designer · London

c'hi /tʃi/

A product designer with 10+ years in healthtech and fintech —
working at the intersection of strategy, systems thinking, and craft.

Context→AI
Design process
B2C·B2B
Both sides
0→1
New product design
Healthtech · Fintech
Growth design
Scroll
Selected work
Growth design
Eucalyptus · Juniper

Lifting first orders

+23%End-to-end order conversion
View project: Lifting first orders
0→1 at scale
Checkout.com

One-click checkout

88%Faster payment completion
View project: One-click checkout
Growth design
Babylon Health

Member acquisition

3×Appointment bookings
View project: Member acquisition
Strategy & discovery
DOJO

Billing as a growth channel

ConceptBecame DOJO Intelligence
View project: Billing as a growth channel
Monetisation
Flo Health

App onboarding growth

+$698KRevenue in H1 2025
View project: App onboarding growth
Collage self-portrait: Chi standing in a studio scattered with pink paper confetti Collage self-portrait: Chi standing in a dimly lit studio scattered with pink paper confetti
Haha! Wondering what the f*** this is?
About · The designer

Design things that matter.

◐
AI Tooling
Designing the research, constraints and context that guide useful AI outputs.
◈
0→1 Products
Taking products from concept through to launch, end-to-end.
◎
Growth Design
Acquisition, activation, and retention flows with measurable impact.
◫
Data Viz
Complex information made clear, useful, and even beautiful.
◉
UX Strategy
Research-driven decisions aligned with business goals.
Previously at
Checkout.com Babylon Health (eMed) HSBC Flo Health DOJO payment Eucalyptus Health Prudential
View my CV → Say hello →